Born as Edward H. Fitch, professionally known as Shakiji Malik Abdul aka Zulu King Shakiji named in the Universal Zulu Nation, is the Co-Founder/Chief Distribution Officer of Ayata Interactive Media (AIM) and Co-Founder/CEO Kulturezine Media Interactive LLC, Kulturezine Radio Network LLC, Soul Bridge Entertainment LLC, Co-founder/CEO Hall of Legends Museum (California nonprofit 501c3) and currently, the Sr. Executive Director of A&R TMG/Universal Music Group.  Kulturezine has a full content and creation distribution deal with The Orchard/Sony.

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Over the course of his 30-year career, he has worked as an American Digital Media Creative Executive, Music Distributor, Film and Music Producer, A&R Executive Director, Marketing Director, Urban Culture Activist and Historian.

 

He's worked with various recording artists including Scarface, Geto Boys, N.W.A., Ice Cube, Lench Mob, Ruthless Records, Parris, Rodney O, Joe Cooley, and Insane Posse. 

 

Record labels such as DreamWorks Records, New Line Cinema, TVT Records, Gatorade Beverages, Priority, Atlantic, Sony PlayStation, Universal Music Group, Fubu Clothing Co, No Limit Records, Def Jam Recordings, Tommy Boy, Island-Def Jam, Interscope, Loud, Epic, Sony Music, Warner Brothers, RCA, and Jive Records just to name a few.

 

Shakiji began his music career as a street team member, street DJ, music producer, songwriter and radio host for several major and indie Labels.  He interned and mentored with top label executives, such as: Lonnie Simmons (Total Experience Records), Clarence Avant (Budda Records) and Quincy Jones (Quest Records).  During his intern mentorship he held various major label positions: National Club Director/National Director Street Promotions Priority Records (Los Angeles), National Director Marketing/Promotions React Entertainment (New York/Los Angeles/London), Marketing Director/Artist Development/A&R Epicurean Records (Los Angeles).