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Roshana Babu

Roshana is the Co-Founder/CEO of Ayata Interactive Media (AIM) and CEO of J.R. Consortium, LLC, a boutique talent consulting firm.  She comes with over 20 years’ experience in talent acquisition advising Silicon Valley media, gaming, technology and e-health wearable companies on Human Capital Strategies. She has worked with a wide variety of media clients that span MTV Networks, Viacom, Addicting Games, Nickelodeon Games Group, CBS Network and Al-Jazeera America.  She has been responsible for talent pertaining to the creation and delivery of Nickelodeon branded interactive entertainment and informational content across multiple platforms including online, mobile and entertainment around the globe. Her forte is in strategic consulting on Talent Acquisition and Business Operations for Viacom Media that have included London, New York, San Francisco and Los Angeles.



She has also lead worldwide talent acquisition for several technology companies from enterprise to start ups such as PayPal, Sybase and Roblox.  She spearheaded talent operations as a Key Leader in recruiting at Roblox (the world’s largest user-generated game creation platform).  She was instrumental in doubling the employee base from 125 in 2014 to 300+ in 2017 while the business revenue grew exponentially.  Her expertise has also included building out the Toys & Merchandising arm of Roblox where she has sought out proven talent while driving employee acquisition to build out a complete new revenue stream from zero to in-store placement for Strategic Roblox Characters with big-box retailers such as Target and Walmart.  She has also built out partnerships with industry leaders who design, manufacture and sell toys and action figures.


At Sybase, she managed all global enterprise wide talent acquisition activities for a database/mobile middleware organization.  Her e-health wearable clients include Willow Pump and Life Map Solutions.  Life Map was the only commercial developer requested by Apple to participate in the launch of its ResearchKit platform, garnering worldwide attention for creating engaging, innovative, and data-driven mobile health (mHealth) apps.


She is particularly skilled in assessing and realigning talent acquisition and business operations efforts to support strategic direction and global growth within cutting edge technologies in Virtual Reality, Mobile, Software Engineering and online video gaming.

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